Application:

Competitor Analysis

Situation

  • Competitive Market
  • Multiple approaches to solving a problem
  • Users have high quality standards

Problem

  • Best practices are unclear
  • Little nuances can make the difference
  • Missing knowledge about the competitors‘ metrics

Solution

Learn from others‘ mistakes, identify best practices, uncover differences.

Each competition has two similarities: The target group and the urge to be better than any other competitor. The fast access to detailed information about the market, potential competitors and current trends is therefore essential.

Therefore it is crucial to have a look at a competitor’s approaches and solutions to a problem, to learn both from good and bad examples. Especially during the conception of a redesign as well as when others remake the appearance of their own products, a study of user perception can yield illuminating insights. Only those who know exactly about the market and its competitors can react immediately and stand out with extraordinary ideas. An analysis of competitors based on eye tracking studies provides helpful results and optimization potential in this context.

Please contact us

Success stories

We are still working on this success story. Please come back soon and learn more about a successful eye tracking study in the context of a competitor analysis.

Approach

During a webcam eye tracking study, we measure the perception of users on a software, website or generally a user interface. There is no need for any technical adaptations. Test subjects of the requested target group will be instructed with a suitable scenario and task. Multiple competitors‘ products are shown. Finally, the analysis yields results about differences.

Thereby, we examine:

  • Influence of different concepts
  • Identification of best practices
  • Patterns of behaviour
  • Effect on the users (trust, reliability, associations)
  • Sequences of fixations
  • Dwell times and information reception
  • Memorability

Participants

Participants can either be booked directly via the platform or gained from your own existing customer and user contacts.

The study helped us to identify new features and necessary changes in our concept phase for the upcoming relaunch. Design drafts and competing sites were compared, and then analyzed, prepared and presented by Eyezag.
Simon ZeidlerCampusjäger

Eye tracking study of the Campusjäger website for the purpose of a competitor analysis

Sounds interesting?

We would love to talk to you and see where we can support you!
Contact us

Looking for actionable recommendations?

The described application is similar to your use case? You need our expertise and technology? Have a look at what we can do for you – from study set-up to reporting the results.

More information about our services

Do it yourself!

You can use our comprehensive eye tracking platform in self-service. Create, conduct and analyze studies all by yourself with powerful tools at your hand. Easy and online.

More information about the platform