A Pre-Roll Ad must attract the attention of the users without causing any negative feelings.
Upstream marketing content targeted at users with the appropriate target group characteristics is an efficient advertising channel for today’s information procurement on the internet. But it is important to check whether this forced medium is suitable for this purpose, target audience and archives the right impression and perception.
A user visits a website to watch certain videos quickly and easily, instead videos are shown to him which contain pre-roll ads the user cannot ignore. This can quickly create negative associations with the brand and expels the user. However, if the advertisements are designed appealingly and tailored to the respective target group, this form of advertising can be very efficient.