Eye tracking
in your hands

See through the eyes of your customers to gain insights.

Measure the Perception of your Target Group

As simple as an online questionnaire

How can eye tracking help me?

Eye tracking helps you understand your users and answer the following questions:

  • Why do my visitors leave my website?
  • What should I change to reduce my bounce rate?
  • How can I improve my A/B tests?
  • Which elements should I test next?
  • Which design leads to the most customer engagement?
  • Do I successfully convey my message?
  • Do customers recognize/see my brand?

Whether for usability and user experience tests of websites, gathering consumer insights in marketing campaigns, in market research or academical research – improve your studies with Eyezag.

Tell me more
Screen with heat map and Eyezag app

Eye-Tracking via Webcam.

For fast, easy, and scalable perception studies.

Our technology in your hands

For many years now, Eyezag is developing image processing and machine learning algorithms to determine gaze paths with standard webcams.

Save costs

Abandon short-lived expensive hardware and the cost of a laboratory. Instead, you can use our algorithm in the cloud which is always up-to-date. Eye tracking without device!


Whether you want to test on a group of ten or a thousand people, in-house or internationally, for fast pretests or global campaigns – you enjoy the full flexibility.

Save time

Save cumbersome experimental set-ups and let your users simultaneously participate in your studies through the world wide web – from anywhere and anytime.

Clear results

A high sample size gives you statistically backed evidence. Furthermore, any effects due to a foreign environment, observation of a participant or unacquainted hardware are minimized.

Our offer for you

Self-Service Platform

Use our online platform to easily create, conduct, and analyze your studies. You can start right now!

Quickly create surveys

With text and questionnaire items, as well as eye tracking stimuli

Extensive analysis tools

Visualizations, animations, statistical data, and more tools for the analysis and exploration of eye tracking data

Effortless participant booking

Send out a participation link, integrate your own panel or book directly on the platform

Our Services

Let our trained market researchers and certified usability professionals do the hard work for you.

Elaborate study design

Our experts work out a study according to your needs and preferences.

Successful field phase

We take care about the participants, assure a high quality, and monitor your study till the end.

Extensive report

We present you the interpretation of the eye tracking data and give actionable insights and recommendations for your product.

Selected Customers

BMWi Logo
ESF Logo
EU Logo
MWK Baden-Württemberg Logo
CyberForum Logo


Get our latest news directly to your inbox.