Effective advertising generates attention and response
Eye tracking as an instrument for measuring your advertising success
Advertisement, poster or commercial – eye tracking via webcam is very versatile. You can also use this method in different industries for a wide variety of use cases.
The results of the analysis are comprehensive. Thus it can be examined how long a potential customer deals with advertising, which elements he/she considers, what he/she misses or in which order he/she fixates different elements.
Using eye tracking shows which elements of an advertisement are considered in which order and with what duration. Thus you can get out everything of the design of your advertisement.
Successful advertising campaigns attract attention among the viewers and, in the best case, trigger actions and reactions.
Due to the possibilty to perform eye tracking studies via webcam, the number of subjects to be reached increases by a multiple compared to conventional eye tracking methods.
Target group identification
Perception studies can help identify the right target groups in order to design or adjust advertising practices in a targeted manner.
Advertising Impact of Ads
Do your advertisements work the way you intend?
- Is detected what is at stake?
- What does the viewing order of fixations look like?
- Which elements are fixated?
- Which elements are perceived, which are not respected?
Using eye tracking studies you can easily clarify these and many other questions. Find out how your advertising campaign affects potential customers.
Attract attention by uncovering weaknesses of your advertising efforts and optimizing them so that you can receive the response you want to achieve.
- Change the position of your logo
- Reposition your call-to-action button
- Replace the designs on your advertisement