Online Ad Impact


  • Display on various, external environments
  • sparse data about the real perception / interaction


  • vague metrics about visibility
  • high impact of the visual on visibility
  • precise match to the target group is necessary


The digital equivalent of the billboard: online banner.

There are several variants of web advertisements to address the target audience properly. Animated, static, between content or at the sidebar: Designed to draw the viewers attention and inform about new products and services.


With classic methods of display and analytics there are only statistics about direct clicks and a rough estimation of the visibility. No information about real perception and emotion.

But especially for the concept and creation of campaigns it’s important to consider those effects to avoid performance losses.


The provided advertisement is displayed as an inset on websites where they would been shown in a booked campaign. The participants visit the site with typical tasks (e.g. read the article) and later surveyed about the advertisements.

The following is examined:

  • First impression and attraction
  • Relevance / read duration
  • Fixation order
  • Memorability

Sounds interesting?

We would love to talk to you and see where we can support you!

Looking for actionable recommendations?

The described application is similar to your use case? You need our expertise and technology? Have a look at what we can do for you – from study set-up to reporting the results.

More information about our services

Do it yourself!

You can use our comprehensive eye tracking platform in self-service. Create, conduct and analyze studies all by yourself with powerful tools at your hand. Easy and online.

More information about the platform