The own product in use, in the hands of others, in digital media.
Whether displayed in an image film or placed within an influencer’s clip: All that matters for you is the visibility and perception of your product – as part of the plot, as brand, and with positive associations. Not too obtrusive, but still perceivable.
With our eye tracking method we study these elements in videos. This offers the possibility to optimize the conceptual design of a video before the final cut to effectively place your product and brand. Studies with high sample size thereby provide reliable insights and decision-making aid based on your target group.
The following is studied:
- Screen time to viewability
- Interdependency with other elements
- Effects due to video cuts
- Induced emotions