Application:

Product Placement

Situation

  • Wide-coverage media
  • Suitable target group

Problem

  • Differentiation to advertisement
  • Authentic impression of the product
  • Influence of video cutting and editing
  • Multiple subconscious effects

Solution

The own product in use, in the hands of others, in digital media.

Whether displayed in an image film or placed within an influencer’s clip: All that matters for you is the visibility and perception of your product – as part of the plot, as brand, and with positive associations. Not too obtrusive, but still perceivable.

Approach

With our eye tracking method we study these elements in videos. This offers the possibility to optimize the conceptual design of a video before the final cut to effectively place your product and brand. Studies with high sample size thereby provide reliable insights and decision-making aid based on your target group.

The following is studied:

  • Screen time to viewability
  • Interdependency with other elements
  • Effects due to video cuts
  • Induced emotions
  • Memorability

Sounds interesting?

We would love to talk to you and see where we can support you!

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The described application is similar to your use case? You need our expertise and technology? Have a look at what we can do for you – from study set-up to reporting the results.

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Do it yourself!

You can use our comprehensive eye tracking platform in self-service. Create, conduct and analyze studies all by yourself with powerful tools at your hand. Easy and online.

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