Application:

User Interfaces

Situation

  • non-intuitive UI
  • long training periods
  • high effort in support
  • reduced satisfaction for users

Problem

  • subjective opinions of users
  • individual experiences
  • vague decision-making basis
  • costly iterations
  • lack of hypothesis for optimization actions

Solution

Users execute certain tasks multiple times while using a software product. This process should be efficient and without frustration or negative experience. The used techniques of usage are based on existing experiences with other software, their perception and cognitive logic.

Approach

To identify what the user of a software really sees and perceives, we conduct eye tracking studies to measure which elements and information is seen.

In this approach we focus on the frequent tasks and use a representative sample of the target group. Due to the given typical task we can identify abnormalities and provide insights for improvements.

The following is examined:

  • Viewing pattern
  • Gaze and mouse movement
  • Density of information
  • Memorability
  • Usefulness of tool tips, hints and assisting technology

Studies like this should be parallel to the development process in an early phase, to provide early insights and avoid major changes in later revisions.

User / Subject Group

Depending on the application there are multiple possibilities to recruit participants for the study. For B2B software there is the possibility to invite the real user and customer to participate and thus reach very special target groups. For B2C audiences one of the possibilities is to recruit via a regular panel service.

Sounds interesting?

We would love to talk to you and see where we can support you!

Looking for actionable recommendations?

The described application is similar to your use case? You need our expertise and technology? Have a look at what we can do for you – from study set-up to reporting the results.

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Do it yourself!

You can use our comprehensive eye tracking platform in self-service. Create, conduct and analyze studies all by yourself with powerful tools at your hand. Easy and online.

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