Users execute certain tasks multiple times while using a software product. This process should be efficient and without frustration or negative experience. The used techniques of usage are based on existing experiences with other software, their perception and cognitive logic.
To identify what the user of a software really sees and perceives, we conduct eye tracking studies to measure which elements and information is seen.
In this approach we focus on the frequent tasks and use a representative sample of the target group. Due to the given typical task we can identify abnormalities and provide insights for improvements.
The following is examined:
- Viewing pattern
- Gaze and mouse movement
- Density of information
- Usefulness of tool tips, hints and assisting technology
Studies like this should be parallel to the development process in an early phase, to provide early insights and avoid major changes in later revisions.
User / Subject Group
Depending on the application there are multiple possibilities to recruit participants for the study. For B2B software there is the possibility to invite the real user and customer to participate and thus reach very special target groups. For B2C audiences one of the possibilities is to recruit via a regular panel service.