Application:

Website Mockups

Situation

  • Purely graphical designs
  • Short iteration loop
  • Defined target group(s)

Problem

  • Subjective decisions
  • No backing data
  • Late changes yield high costs
  • High pressure of time

Solution

Websites should be welcoming, informative, well-arranged, and to the point – all factors that are highly influenced by layout and design.

We conduct studies to early validate elements of design based on your target group, so that late costly surprises can be avoided. Thereby we are aiming at generating new clues and hypotheses for improvement, as well as finding objective arguments for design decisions.

Approach

First, suitable test subject instructions are defined for the investigated website, so that participants of the target group are mentally prepared for a specific task. Due to the short field time theses studies can be conducted anytime and repeatedly during an early phase to assist designers, developers, and decision makers.

The following is examined:

  • First impression and orientation
  • Gaze and mouse movement
  • Fixation patterns
  • Density of information
  • Memorability

Users / Participants

You can book qualified participants right through the platform, as well as use your own existing pool of users or customers.

Sounds interesting?

We would love to talk to you and see where we can support you!

Looking for actionable recommendations?

The described application is similar to your use case? You need our expertise and technology? Have a look at what we can do for you – from study set-up to reporting the results.

More information about our services

Do it yourself!

You can use our comprehensive eye tracking platform in self-service. Create, conduct and analyze studies all by yourself with powerful tools at your hand. Easy and online.

More information about the platform