Eye tracking on
Test mobile content with your target group
Forget the lab and let your users participate in your studies over the web from anywhere to any given time.
Quick studies and iterations
Continuously test small sample sizes or a global target group – there are no limits to your study design.
From a mobile e-commerce checkout to ad efficiency – gather insights of your customers and generate hypotheses, prove argumens, or find potential for optimization.
Test your users where they normally would consume your digital content – at home on the couch, at work, or travelling.
Reach your target group
The participation runs right the web browser without installation of 3rd party apps. Every person worldwide with a smartphone can take part in your studies right now.
Eye-Tracking via Webcam.
How does smartphone eye tracking work?
For many years now, Eyezag is developing image processing and machine learning algorithms to determine gaze paths with standard webcams.
Mature hardware and software
Each smartphone nowadays has a built-in frontal camera for selfies and video telephony and a sufficient high-performance processor. The mandatory Chrome browser runs on Android devices as well as on iPhones under iOS.
Based on state-of-the-art web technology, we combine these components to offer you the easiest and most comprehensive way for eye tracking studies over the web – on desktop machines as well as on mobile devices.
Where can I use eye tracking on mobile devices?
The method eye tracking is a supporting tool to record unfiltered user behavior to uncover potential for optimization and objectify hypotheses. On mobile devices eye tracking can help you gather valuable insights in the following exemplary use cases:
- Advertising evaluation
- PreRoll Ads on YouTube
- Brand awareness
- Brand viewability and recall
- Validation of product placement
- Abandonments on mobile checkouts
- Intuitive user guidance on small screens
- Responsive design