Uniquely or daily: First impressions matter!
Having a question, often our first reflex is to pull out the smartphone and directly expect an answer. Information must be in reach within seconds, the application must be simple and intuitive. Whether online shopping or just surfing – the use of mobile devices is growing steadily. Becoming a daily source of information requires persuasiveness from the first second: The first impression can decide about sympathy, perceived usefulness, and becoming a mobile companion or not.
What are the experiences of potential customers or existing users when dealing with mobile content? Does the advertisement act as intended? Do people find what they are looking for? We can address these and many other questions using our eye tracking technology.