Usability & User Experience
Agile UX Testing with real users
Why webcam eye tracking?
Design with certainty
Stop guessing and find out what is actually seen. Enter the mind of your customers and understand why they behave the way they do.
Don't waste time
Let your test subjects participate in your studies from home, all at once, anytime, from everywhere. A study that used to take weeks can now be done in days or even hours to match your pace of development.
Gain actionable results
Use Eyezag’s full expertise and get actionable recommendations from our graduated market researchers and certified UX professionals.
Focus your A/B tests
No more blind guesswork – spot parts of your product with the highest optimization potential and get to faster and more accurate results.
Convince with facts
Eyezag is your solution for quantitative attention insights – explain your decisions with evidence of real user behaviour.
Test early and often
Whether you want to test wireframes, design concepts, or new elements of your website – always gear toward an optimal product.
Solve usability problems
Eye tracking and the resulting knowledge about user behaviour and attention can help you answer questions about
- user expectations
- problems during tasks
- distracting and eye-catching elements
- (un)seen and (un)read elements and texts
Unlike mouse movement, gaze is generally a subconscious process. For good reason our eyes are denoted as the windows to our souls.
Increase your conversion rate
Eye tracking is a powerful tool for conversion rate optimization. Improve your A/B test performance through pinpointing areas with high optimization potential or answer questions like:
- Why do visitors leave my checkout site?
- How can I guide users better through my checkout process?
- How intuitive is the design of my shop?
- And many more questions. Challenge us with your problems!
Looking for actionable recommendations?
The described application is similar to your use case? You need our expertise and technology? Have a look at what we can do for you – from study set-up to reporting the results.
Do it yourself!
You can use our comprehensive eye tracking platform in self-service. Create, conduct and analyze studies all by yourself with powerful tools at your hand. Easy and online.