User Interfaces that pick up, take and bring back customers: They should be simple and intuitive.
User Interfaces (UI) describe the interface between man and computer. The goal of a UI is to simplify the operation and activities with a computer. Data and commands should be entered easily and uncomplicated.
Too small or poorly readable fonts illogically structured menus contribute to a poorly designed User Interface and lead to potential customers looking around the competition.
Users execute certain tasks multiple times while using a software product. This process should be efficient and without frustration or negative experience. The used techniques of usage are based on existing experiences with other software, their perception and cognitive logic.