Be it clothing, food or books: E-Commerce offers the full range, but it must be well-designed.
E-Commerce is referred to as trading on the internet. Advertise, buy and sell – everything relaxed from home. Purchase processes can be handled almost without delay. A company can advise the customer online in advance, so that the customer finally must put the articles into the shopping cart and have to pay.
However, to take advantage of the many advantages of e-commerce, the purchasing process as well as upstream and downstream processes must be transparent. Potential customers must have the feeling to receive all the information needed to purchase, to find the products they want to order, and finally to be guided to the conclusion of the purchase.