Competitor Analysis


  • Competitive Market
  • Multiple approaches to solving a problem
  • Users have high quality standards


  • Best practices are unclear
  • Little nuances can make the difference
  • Missing knowledge about the competitors‘ metrics

Our solution

Learn from others‘ mistakes, identify best practices, uncover differences.

Each competition has two similarities: The target group and the urge to be better than any other competitor.

This is why it is crucial to have a look at a competitor’s approaches and solutions to a problem, to learn both from good and bad examples. Especially during the conception of a redesign as well as when others remake the appearance of their own products, can a study of user perception yield illuminating insights.


During a webcam eye tracking study we measure the perception of users on a software, website or generally a user interface. There is no need for any technical adaptations. Test subjects of the requested target group will be instructed with a suitable scenario and task. Multiple competitors‘ products are shown. Finally, the analysis yields results about differences.

Thereby, we examine:

  • Influence of different concepts
  • Identification of best practices
  • Patterns of behavior
  • Effect on the users (trust, reliability, associations)
  • Sequences of fixations
  • Dwell times and information reception
  • Memorability

Sounds interesting?

We would love to talk to you and see where we can support you!

Looking for actionable recommendations?

The described application is similar to your use case? You need our expertise and technology? Have a look at what we can do for you – from study set-up to reporting the results.

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Do it yourself!

You can use our comprehensive eye tracking platform in self-service. Create, conduct and analyze studies all by yourself with powerful tools at your hand. Easy and online.

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