Learn from others‘ mistakes, identify best practices, uncover differences.
Each competition has two similarities: The target group and the urge to be better than any other competitor.
This is why it is crucial to have a look at a competitor’s approaches and solutions to a problem, to learn both from good and bad examples. Especially during the conception of a redesign as well as when others remake the appearance of their own products, can a study of user perception yield illuminating insights.
During a webcam eye tracking study we measure the perception of users on a software, website or generally a user interface. There is no need for any technical adaptations. Test subjects of the requested target group will be instructed with a suitable scenario and task. Multiple competitors‘ products are shown. Finally, the analysis yields results about differences.
Thereby, we examine:
- Influence of different concepts
- Identification of best practices
- Patterns of behavior
- Effect on the users (trust, reliability, associations)
- Sequences of fixations
- Dwell times and information reception