Traditional print posters, modern LED displays or sandwich-men: out-of-home media is to be seen and remembered.
Outdoor advertising is communication in the public space, in close proximity to the potential customer. Out-of-home media creates impressive images on escalators, on fronts of buildings, on buses or at airports. The possibilities are almost unlimited. They offer advertisers new, interlinked strategies for an effective use of their marketing budgets. Out-of-home advertising now accounts for six percent of the market share of the overall advertising market. It competes with a variety of ads to attract the attention of consumers. Thus, the design of the advertisement is also important. In addition to the relevance and clarity of the advertising message, this also applies to the design. Too small characters, unsuitable colours, or an ambiguous viewing order of fixations can quickly weaken or even destroy the effect of an out-of-home campaign.
