Because of standardized advertising windows the cognition of the target group is easy to compare
Pretesting of Advertising Media via Webcam Eye Tracking
Website including an advertising window
Placed advertising media
By comparing the cognition of a whitespace and the cognition of an embedded advertising media you can measure the performance of your advertising media
Cognition of the target group
Get a heatmap to see what your customers see – measurements:
fixation, fixation duration and time to first fixation
PRETESTING CAMPAIGNS ADVERTISING MEDIA OPTIMIZATION
How high is the cognition of your advertising media by the target group?
How high is the performance of your advertising media compared to a whitespace?
How is the performance of your advertising media compared to others?
Minimize the risk of a creation with low recall!
No laboratory needed
Robust results generated by a widespread field size
Efficient budget management
Restrict the target group by age and gender
By testing your advertising media before going on air you can minimize your risk of a creation with low recall
Field time of less than 24h
Get a solid decision basis on a quantitative evaluation through PretestAd
we only need your preferences regaring the target group and a screenshot of the website
Send us a screenshot of the website on which your advertising media shall go on air
Pretesting via webcam eye tracking with the target group and evaluation of the generated data
we send you a report including the evaluation of the data and a guideline for an Optimization