Because of standardized advertising windows the cognition of the target group is easy to compare
PretestAd
Pretesting of Advertising Media via Webcam Eye Tracking
Website including an advertising window
Placed advertising media
By comparing the cognition of a whitespace and the cognition of an embedded advertising media you can measure the performance of your advertising media
Cognition of the target group
Get a heatmap to see what your customers see – measurements:
fixation, fixation duration and time to first fixation
PRETESTING CAMPAIGNS ADVERTISING MEDIA OPTIMIZATION
Cognition
How high is the cognition of your advertising media by the target group?
Performance
How high is the performance of your advertising media compared to a whitespace?
Benchmarking
How is the performance of your advertising media compared to others?
Risk Prevention
Minimize the risk of a creation with low recall!
cheap
No laboratory needed
Field size
Robust results generated by a widespread field size
Efficient budget management
Optimize your campaign and assure an efficient budget management
target group
Restrict the target group by age and gender
Benefits
Risk prevention
By testing your advertising media before going on air you can minimize your risk of a creation with low recall
Rapid execution
Field time of less than 24h
Decision basis
Get a solid decision basis on a quantitative evaluation through PretestAd
Simple handling
we only need your preferences regaring the target group and a screenshot of the website
1. Input
Send us a screenshot of the website on which your advertising media shall go on air
2. Pretest
Pretesting via webcam eye tracking with the target group and evaluation of the generated data
3. Report
we send you a report including the evaluation of the data and a guideline for an Optimization
Learn more about webcam eye tracking!
Get convinced by a lot of diverse use cases!
You have an idea for a new application?