To see what the customer sees is especially helpful when you do not belong to the customer’s group.
Subconscious perception, interests, and habits vary substantially between different target groups. Studies about a target group’s perception help you to offer suitable content and address your audience appropriately. Therefore, test subjects of specified groups are addressed to get insights about demographic, sociological, and other characteristics. Based on this information you can make adaptations in favor of the actual perception and attention of your audience.
We conduct an online eye tracking study with a large enough sample size to ensure a representative analysis of sub-groups. Thereby, you can examine significant differences in your target group.
The following is examined:
- Orientation phase
- Speed of information reception
- Element attractiveness
- Behavioral patterns
- Fixation sequences and patterns