Application:

Target group perception

Situation

  • Broad spectrum of consumers
  • Fast technological progress
  • Ubiquitous media

Problem

  • Information overload
  • Rejection of improper advertisement
  • Difficult targeting
  • Reaching out to multiple target groups

Solution

To see what the customer sees is especially helpful when you do not belong to the customer’s group.

Subconscious perception, interests, and habits vary substantially between different target groups. Studies about a target group’s perception help you to offer suitable content and address your audience appropriately. Therefore, test subjects of specified groups are addressed to get insights about demographic, sociological, and other characteristics. Based on this information you can make adaptations in favor of the actual perception and attention of your audience.

Approach

We conduct an online eye tracking study with a large enough sample size to ensure a representative analysis of sub-groups. Thereby, you can examine significant differences in your target group.

The following is examined:

  • Orientation phase
  • Speed of information reception
  • Element attractiveness
  • Behavioral patterns
  • Fixation sequences and patterns
  • Intuitiveness

 

Sounds interesting?

We would love to talk to you and see where we can support you!

Looking for actionable recommendations?

The described application is similar to your use case? You need our expertise and technology? Have a look at what we can do for you – from study set-up to reporting the results.

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Do it yourself!

You can use our comprehensive eye tracking platform in self-service. Create, conduct and analyze studies all by yourself with powerful tools at your hand. Easy and online.

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