Market and Consumer Research
Eye tracking as simple as an online questionnaire
Effortful Eye Tracking is history
Everything you need runs right in your browser – from designing your study to analyzing the results. The same goes for the participants. Taking part in your study is as simple as opening a website.
Let your test subjects participate in your studies from home, all at once, anytime, from everywhere. A study that used to take weeks can now be done in days or even hours to match your pace of development.
Whether you want to test your stimulus on a group of ten or a thousand people doesn’t matter anymore. Your amount of work remains the same.
Always use the latest state-of-the-art algorithms and software instead of piling up old hardware. Performance boosts are also applied to your already recorded data.
Utilize the potential of the world wide web and reach out to millions of potential participants for your target demography.
Test the impact of your or your customer’s advertisement or pre-test prototypes with hundreds of subjects with a few mouse clicks to:
- Increase response rate and brand awareness
- Optimize brand visibility and recall rate
- Find blind spots
Unlike with hardware-based eye tracking, Eyezag’s webcam-based eye tracking makes it economically viable to track a representative sample of your target audience to get statistically significant results.
Efficiently test commercials or image films with a broad audience to:
- Select the best cuts and shots from your raw footage
- Validate storyboards
- Increase brand awareness
Eye tracking applications in market and consumer research may also include
- Point of Sale (POS)
- Print media
- Advertising effectiveness
- Product Placement
We’d love to hear your success stories or pains with eye tracking – give us a call or join us for coffee.