The own product in use, in the hands of others, in digital media.
Whether displayed in an image film or placed within an influencer’s clip: All that matters for you is the visibility and perception of your product – as part of the plot, as brand, and with positive associations. Not too obtrusive, but still perceivable. If the product is shown too often, consumers react with rejection and combine negative feelings with the brand. This is about finding an optimal middle course. ‚Attention at any price‘ would not be a good idea.
Through skilful product placement, strong effects can be achieved – the decisive factor is the credible integration of the brand.