Teaser, commercial or short clip: It should be seen, emotionally touching and memorable!
Hardly any consumer switches on his/her TV in order to watch commercials. His attention is directed to the actual program which is interrupted by a video advertisement. This often leads to negative, abating emotions. A commercial must therefore be able to attract the consumer’s attention and keep it. He must fight against a large number of other commercials. The aim of the design of a video advertisement is therefore to achieve an activating effect.
The actual perception and perceived emotions of potential customers can already be examined via our webcam eye tracking before the broadcast in order to be able to react appropriately in the design process, recognize optimization potential and thus get the best out of the TV commercial.