About webcam eye tracking

What is eye tracking?

Eye tracking describes the measurement of the gaze position. You can find more information on our Eye Tracking page.

When should I use Eyezag's webcam eye tracking?

Identifying gaze patterns on a website or conducting a complex pretest for your TV advertisement – there are plenty of applications. Browse through our selected applications to get inspired about the possibilities.

If you have an application in mind which is not listed here, please do not hesitate to contact us and discuss your project with one of our experts.

How can I create a study on Eyezag's platform?

Is is as easy as creating an online survey. Our interface helps you to create a study with only a few clicks. Give your participants instructions, upload your stimuli (e.g., an image or video), optionally add as many questionnaires as you like – that’s all. Our software generates your individual survey link which you can send out to your participants.

Isn't eye tracking a qualitative method?

Traditional eye tracking is currently applied both qualitatively and quantitatively. However, due to the known limitations (special hardware, organizational effort, etc.), these studies are expensive and carried out with a relatively small number of test subjects.

Quantitative eye tracking – how does this work?

Parallel study design, no limitation by laboratory hardware, affordable incentives for the subjects, as well as a standardized aggregated evaluation of the results makes quantitative eye tracking easier than ever before.

What are the advantages of webcam eye tracking?

Webcam eye tracking is easy: Eyezag’s solution does not require any installation and can be used on already existing hardware with the subject. No long setup times, no lab visits.

Webcam eye tracking is fast: It is not bound to specific laboratory times. Any number of subjects can be tracked parallel in front of their devices at home.

Webcam eye tracking is authentic: A test subject is tested in a familiar environment: On the sofa, at the home desk, and so on. There is no artificial laboratory environment or eye tracking glasses that could affect the outcome.

How is the quality difference between webcam eye tracking and eye tracking with special hardware?

For advertising, marketing and UI / UX applications, webcam eye tracking can be used as well as special eye tracking devices. For use in psychology, e.g.,  for the detection of saccades, the image frequency of conventional webcams is not sufficient.

The accuracy of webcam eye tracking in practice mainly depends on illumination and a participant’s willingness to cooperate. Under optimal conditions, the accuracy can be compared to conventional eye trackers.

How long does a study with Eyezag take?

The results are generally available within a few workdays (often within one day). A detailed reporting is prepared by us on request. The implementation of a study can be carried out within a few days after consultation with the panel service provider. However, we advise to have a detailed discussion about possible ambiguities – especially if this is your first study of this kind.

What role does data protection play?

Data protection is a sensitive topic especially with webcam eye tracking. Eyezag commits itself to deal with the data of the subjects responsibly.

Similar to other webcam studies, personal data is generated and stored in the form of the webcam videos of the test subjects. All subjects must allow us to do so  in the form of a privacy agreement on data protection.

The willingness to participate in webcam studies is usually already clarified by  panel providers in advance.

Data protection in different languages ​​can be found here

Is it possible to use webcam eye tracking with glasses?

Yes. Compared to other eye trackers, we do not rely on the detection of infrared reflections on the eyes. Since our software recognizes the eyes by using image data alone, it is only important that the illumination is adequate and the eyes are not occluded.

Which constraints to test subjects have?

An adequate illumination of a test subject’s face plays an important role.
Similarly, it is important that the subjects keep their heads still during the study.

Since the costs per subject are much lower than for traditional eye tracking, these factors are compensated by an over-recruitment.

Further questions?
Contact us!
Do you have  any further questions regarding the platform or our studies?

Our customers have acces to our comprehensive knowledge base, where you can find useful information about your study design, market research methods and techniques to analyze your results